See how Macys.com is profiting from a customer-centric strategy

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Make Your Marketing More Customer Centric See what the buzz about customer-centric marketing is all about Get the insight you need to enhance the customer experience and drive sales. Executives from SAP and Macys.com reveal how the retailer benefited from predictive analytics—and how you can, too. By customizing your interactions with customers and providing real-time recommendations, your company can improve your productivity starting today. Sponsored by:

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