Where Should You Spend Your Marketing Budget? | Learn from Shell and Toyota

Having trouble viewing this email? Click here   Allocating Resources Across the Marketing Mix: Where to Spend Socially  Register now Allocating resources across the marketing mix is a lot like gathering the ingredients for a cookie recipe. You’ve got to determine the right ingredients and proportions for a delicious result. You want the finished goodie to delight cookie lovers—from positive comments and advocacy to second helpings and a commitment to your cookies. Although there are many good cookies out there, there are a multitude of options for consumers to research, engage, and build a relationship with your particular cookie, or brand. That’s why it’s essential that your company’s marketing mix has the right allocation of resources across the four Ps of marketing: placement, price, product, and promotion. Join our panel of experts to discuss the importance of: Analyzing your social media channels, content, and subscribers Connecting your communications with channels Listening to community needs to fill gaps Combining channels where necessary Building your marketing strategy                  Register for the free webinar here.         Sponsored by Act-On Software                             Register FREE webinar Join Us August 12th  12pm ET/9am PT    Panelists:    Monica Peterson Toyota Don Bulmer Shell Linda West    Act-On Software Robin Carey Moderator Share: If you no longer wish to receive our emails, click the link below: Unsubscribe

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