Airbnb debuts new logo, website design

How brands learned to use social media effectively | Poshmark lets users sell their secondhand clothing | What is Uber really worth? Created for sugengaria@gmail.com |  Web Version   July 17, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By How brands learned to use social media effectively Brands are getting the hang of social media marketing, and are starting to view their efforts in terms of relationships rather than simply establishing a presence on a given platform, experts say. "It's better to connect with the right people. If you focus too much on volume, it becomes too transactional," says Dom Burch of grocery chain Asda. Marketing Week (U.K.) Digital Strategy Supplement (7/2014) Share:  Turn Advertising Intelligence Index Every industry category and every advertising sector is being disrupted by the global programmatic race. And, if you're not already bidding for the right ad targeted at the right customer at the right time, you can be sure your competitors are. Download this report to learn about insights driving smarter marketing decisions for brands around the world. Connecting & Collaborating Poshmark lets users sell their secondhand clothing Social e-commerce platform Poshmark says it helped transact 1.5 million exchanges last year among users selling one another their used clothing and accessories. "Not everyone has a town car to be a Uber driver or a room to Airbnb, but you definitely have something to sell," CEO Manish Chandra says. The New York Times (tiered subscription model) (7/16) Share:  What is Uber really worth? Knowledge@Wharton (7/16) Share:  Welcome Aboard: A Guide to Small Business Hiring Small Business Owners are powered by their people. To be successful, small businesses need to act thoughtfully when it comes to finding good candidates. They need to carefully review their labor needs, navigate the interview process to hire the best and recognize and reward employees' achievements. In this white paper sponsored by American Express OPEN, learn how to hire smart. Download the free white paper now. Marketer Moments Sponsored By What next-generation social tools can do for marketers Social marketing used to be a manual process that required staff to monitor brand-related conversations and mine data for insight, but the latest tools on the market make much of that effort unnecessary. New tools can automatically flag potential problems on social media, allowing marketers to go deeper than listening with real-time engagement and automated, personalized responses. MarketingProfs (7/14) Share:  TRUSTe 2014 US Consumer Confidence Privacy Report Consumer trust is falling. 55% of consumers (down from 57% in 2013) say they trust businesses with their personal information online. For a valuable barometer of consumer confidence, business impact and recommended business practices, download the TRUSTe research report now. Platform News Sponsored By Airbnb debuts new logo, website design (Airbnb) Airbnb is updating its look and logo as it seeks to build its brand around a message of "belonging." Design Studio in London was in charge of the rebrand, which includes a new "Air" typeface and an "A" logo that resembles an upside-down heart. VentureBeat (7/16), Bloomberg Businessweek (7/16) Share:    Line IPO may help determine messaging apps' value Line, a Japanese social-messaging operation, reportedly plans an initial public offering that projects to a valuation of about $10 billion. The IPO could help determine whether Facebook paid market value in buying WhatsApp for $19 billion, Jeanne Kim writes. Reuters (7/15), Quartz (7/16) Share:  The Business Case for an Equity Management Solution for Private Companies This research study for privately-held companies measures the ROI of the purchase of a comprehensive, SaaS-based equity compensation management solution that automates stock option administration, capitalization tables and financial reporting needs. Download the report to assist in your own analysis and to provide a framework and hard data for determining ROI sources and quantification. Measurement Matters Targeting millennials? Social media is the way to go, survey indicates Social media is the main way that millennials find content, and it is the best path for marketers looking to boost outreach with the demographic, according to a survey by SDL. Marketing Land (7/15) Share:  How well do you know social media? Introducing SmartBrief for Social Business Summer Quiz: take the SmartBrief on Social Business summer quiz every Friday to test your knowledge. Answer the questions to see how well you do, and share your results with others to see how you match up. Check out an old quiz. Social Shareable Snakes in space may be a bad idea Researchers have been hustling various animals onto a plane that flies in parabolic arcs to create a microgravity environment. Among the strangest reactions was that of snakes, some of which fiercely attacked and knotted their own tails. "Perhaps in microgravity, a snake can't recognize its own body as part of its own self," Jason Goldman writes. IO9.com/Animals blog (7/16) Share:  SmartQuote [Millennials] will simply ignore marketing messages that don't speak to them directly." -- Greg Sterling, writing at Marketing Land Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Jackie Basso   P: 202.407.7871     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information