Social strategy requires diving in

Analysis: Social strategy requires diving in | How the San Jose Sharks went social | Online chatter's influence on drug trials leaves researchers uneasy Created for sugengaria@gmail.com |  Web Version   July 31, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Analysis: Social strategy requires diving in The Latin phrase solvitur ambulando -- "it is solved by walking" -- is key to social media strategy, Gerald Kane writes. "Only by doing and experimenting will leaders fully recognize the transformational benefits of social business for their company," Kane writes. MIT Sloan Management Review online/Social Business blog (7/29) Share:  Welcome Aboard: A Guide to Small Business Hiring Small Business Owners are powered by their people. To be successful, small businesses need to act thoughtfully when it comes to finding good candidates. They need to carefully review their labor needs, navigate the interview process to hire the best and recognize and reward employees' achievements. In this white paper sponsored by American Express OPEN, learn how to hire smart. Download the free white paper now. Connecting & Collaborating Sponsored By How the San Jose Sharks went social The San Jose Sharks have used social-software platform SAP Jam and gamification to boost employee morale and engagement. Casual employee pictures, scavenger hunts and prizes such as iPads helped to win over workers, executive Fiona Giuffre says. TechTarget.com (7/30) Share:  Online chatter's influence on drug trials leaves researchers uneasy Scientists and drugmakers say online chatter could disrupt "blind" clinical studies and endanger patients. Patients may incorrectly report symptoms because of the suggestions or influence of other trial participants, or may abandon the study if they feel they are not receiving the medicine being tested, they say. The Food and Drug Administration has no policy on trial participants communicating through social media. The Wall Street Journal (tiered subscription model) (7/29) Share:  TRUSTe 2014 US Consumer Confidence Privacy Report Consumer trust is falling. 55% of consumers (down from 57% in 2013) say they trust businesses with their personal information online. For a valuable barometer of consumer confidence, business impact and recommended business practices, download the TRUSTe research report now. Marketer Moments Brand marketers are embracing social networks' mobile ads Consumer packaged goods brands and automakers are embracing mobile advertising via Facebook and Twitter, helping to boost revenues for the social networks. Analysts say major brands are recognizing that the networks currently provide the most efficient way to reach consumers on mobile devices. Adweek (7/30) Share:  How well do you know social media? Introducing SmartBrief for Social Business Summer Quiz: take the SmartBrief on Social Business summer quiz every Friday to test your knowledge. Answer the questions to see how well you do, and share your results with others to see how you match up. Check out an old quiz. Platform News Zambians get Web services from Facebook-backed effort Facebook-backed nonprofit Internet.org has launched an application that provides free Web services to Zambians through Airtel. The app will allow access to Google search; health, jobs and welfare sites; a library resource; and Facebook. "[T]he plan is pretty amazing. But it's also a little bit troubling. It establishes an internet for poor people," Mat Honan writes. Wired.com (7/31) Share:  Measurement Matters Palantir to acquire social-listening firm Poptip Big Data firm Palantir will buy Poptip, a social analytics outfit that focuses on monitoring "raw, unstructured conversation" rather than "like" or follower counts. Its tools are used by brands such as Budweiser and ESPN to track online chatter and make better strategic decisions. MediaPost Communications/Social Media & Marketing Daily (7/30) Share:  Social Shareable Whiskey's false sense of innovation The startup ethos and personal touch of U.S. whiskey distillers is an important part of their branding, but many of these brands aren't making anything -- they're buying their whiskey from MGP's industrial factory in Indiana. To be fair, it's tough to get in the game. "An upstart distiller has to buy a still and learn how to use it; then buy all the ingredients and actually ferment and distill them; buy barrels and build or lease warehouses in which to put them; and then sit on the investment for years," Eric Felten writes. The Daily Beast (7/28) Share:  SmartQuote A 'damn the torpedoes, full speed ahead!' leadership style in social business may start in exactly the right direction, only to eventually lead the company miles off course." -- Gerald Kane, writing in MIT Sloan Management Review online's Social Business blog Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information