Is social media making workers less productive?

World Cup championship becomes most social event ever | How a Twitter account made it look like the final was fixed | Some are paid to post photos on social media Created for sugengaria@gmail.com |  Web Version   July 14, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By World Cup championship becomes most social event ever Sunday's World Cup final broke records on Twitter and Facebook, with a peak of 618,725 tweets a minute and 280 million Facebook interactions registered. The Guardian (London) (7/14) Share:  How a Twitter account made it look like the final was fixed Deadspin/Screamer blog (7/13) Share:  Smart Marketer Vol 1: Brand Protection What's the best way to keep your brand safe while running cost-effective campaigns? How do you maximize reach and scale while avoiding undesirable contexts? Download this report to learn the answers to these questions and more. Connecting & Collaborating Sponsored By Some are paid to post photos on social media Social media standouts are being connected by agencies with companies in need of brand promotion. "We want to cultivate these stars, and if they graduate to being the next Jimmy Fallon, great," says Gary Vaynerchuk, a founder of GrapeStory. "But when they're just trying to get $10,000 or $20,000 out of a brand, which is life-changing for these kids, we know how to get it done." The New York Times (tiered subscription model) (7/11) Share:  Is social media making workers less productive? Some employers fear that social networking is making their workers less productive. That's a valid concern, but better training is a better way to address the issue than outright bans on sites, Ilya Pozin writes. TheNextWeb.com (7/12) Share:  Experience marketing like never before! Join the journey at Connections 2014. For one incredible week, the world's best marketers come together to: explore emerging connected technologies, experience world-class education and entertainment, and hear from the brightest innovators and biggest brands. Register Now! Most Read by Marketing Decision Makers Sponsored By Lessons from brands' World Cup gaffes MIT Sloan Management Review online Analytics remain a headache for social marketers Marketing Land Germany's drubbing of Brazil at World Cup breaks Twitter record BleacherReport.com How Adidas aims to win the World Cup Advertising Age (free access for SmartBrief readers) Instagram snaps are boon for marketers Fast Company online Driving ROI: The Case for an Equity Financial Reporting Solution This report can help organizations identify specific sources of return on investment including streamlining processes, improving compliance and mitigating risk, and increasing program flexibility. Download the report to assist in your own analysis and to provide a framework and hard data for determining ROI sources and quantification. Marketer Moments Social media marketers shouldn't reinvent the wheel Social media marketing isn't all that different from conventional marketing, Katherine Hunter-Blyden writes. "Social media hasn't reinvented marketing: If anything, it underscores that the basics of marketing are as valuable as ever," she writes. SmartBrief/SmartBlog on Social Media (7/14) Share:  Platform News Sponsored By SEC pulls the plug on suspect social network The Securities and Exchange Commission has suspended trading for Cynk Technology, a purported social-network operator that was valued at $6 billion despite having no users, no revenues and a single employee. Suspicious trading patterns had seen the firm's stock price skyrocket since mid-May. The Wall Street Journal (tiered subscription model)/Digits blog (7/10), Bloomberg (7/11) Share:  TRUSTe 2014 US Consumer Confidence Privacy Report Consumer trust is falling. 55% of consumers (down from 57% in 2013) say they trust businesses with their personal information online. For a valuable barometer of consumer confidence, business impact and recommended business practices, download the TRUSTe research report now. Measurement Matters Twitter beefs up its brand offerings New ad analytics from Twitter allow advertisers to track total impressions, total engagements and engagement rates. Separately, Twitter is now telling brands they can reach 30% of Twitter users with a free tweeting strategy, and there are reports that Twitter is experimenting with a "buy now" button for micropayments. TechCrunch (7/11), Adweek (7/11), GigaOm (7/12) Share:  Social Shareable Pets vs. yoga positions Holding a yoga pose gets markedly harder when pets are around, as these videos show dogs and cats jumping on yoga participants. "They think it's playtime," yoga teacher and dog owner Danielle Cuccio says. The Huffington Post (7/11) Share:  SmartQuote Cutting out social media entirely might not be a good solution if you want to keep morale high and retain your best people." -- Ilya Pozin, writing at TheNextWeb.com Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Jackie Basso   P: 202.407.7871     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information