Dating apps ripe for brand efforts, report suggests Dating applications such as Tinder have unusually high interaction rates and are being treated by users like other social platforms, presenting an opportunity for marketers, according to a report by IPG Media Lab. Online dating is especially popular with millennials, and about one-third of single Americans have tried it.MediaPost Communications/MoBlog (7/15)
Turn Advertising Intelligence Index Every industry category and every advertising sector is being disrupted by the global programmatic race. And, if you're not already bidding for the right ad targeted at the right customer at the right time, you can be sure your competitors are. Download this report to learn about insights driving smarter marketing decisions for brands around the world.
Connecting & Collaborating
Musicians get Airbnb-style site for gear Sparkplug puts a sharing-economy spin on musicianship, letting bands rent out their instruments, amps and other gear. "It's the sharing economy finally hitting the music industry and could be a big help to both independent musicians and hobbyists alike," Tyler Hayes writes.Paste (7/15)
The Business Case for an Equity Management Solution for Private Companies This research study for privately-held companies measures the ROI of the purchase of a comprehensive, SaaS-based equity compensation management solution that automates stock option administration, capitalization tables and financial reporting needs. Download the report to assist in your own analysis and to provide a framework and hard data for determining ROI sources and quantification.
Sports brands move beyond the logo to digital engagement Sports marketing is no longer just about promoting a logo, with Nike and others adopting technology such as quick-response codes and radio-frequency identification in wristbands to understand how fans engage with gaming events. Social marketing is also becoming more important as brands focus on measurable experiences, such as those that generate shares and likes.Adweek (7/15)
Leading military institutions shaping the social media landscape will gather this autumn when the sell-out Social Media Defence series returns to London for its 4th instalment on 17-18 Nov 2014. With keynotes from NATO, US DoD, LMCO + Digital Matchbox, this really is a unique event not to be missed!
How well do you know social media? Introducing SmartBrief for Social Business Summer Quiz: take the SmartBrief on Social Business summer quiz every Friday to test your knowledge. Answer the questions to see how well you do, and share your results with others to see how you match up. Check out an old quiz.
Snapchat offers location-based filters for images Snapchat users can now overlay graphics on their images using location-based filters, a feature that could prove useful for advertisers but is not yet being monetized. One example in an explanatory video about the feature displays Disneyland-themed images.TechCrunch (7/15)
Adobe: Adidas won World Cup branding battle Adidas topped Nike in World Cup social buzz, with 71% more throughout the tournament, according to an Adobe analysis. Adidas was an official sponsor, but it faced a furious effort by Nike to steal the spotlight. The highly social and mobile World Cut has been touted as the most buzz-generating sporting event of all time.MarketingMagazine.co.uk (U.K.) (7/15),CNN (7/14)
Researchers tout blackest black ever Nanotechnology researchers have created a material that they say is blacker than any other. A mesh of carbon fibers traps incoming light, reflecting just 0.035% of the light that strikes the material. "Light goes in, but it can't get back out," says Ben Jensen of Surrey NanoSystems, which developed the product.The Guardian (London)/Shortcuts Blog (7/14)
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The offline act of sharing Coke prompts many consumers to talk about the campaign through digital channels as well."