Musicians get Airbnb-style site for gear

Dating apps ripe for brand efforts, report suggests | Musicians get Airbnb-style site for gear | Sports brands move beyond the logo to digital engagement Created for sugengaria@gmail.com |  Web Version   July 16, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By Dating apps ripe for brand efforts, report suggests Dating applications such as Tinder have unusually high interaction rates and are being treated by users like other social platforms, presenting an opportunity for marketers, according to a report by IPG Media Lab. Online dating is especially popular with millennials, and about one-third of single Americans have tried it. MediaPost Communications/MoBlog (7/15) Share:  Turn Advertising Intelligence Index Every industry category and every advertising sector is being disrupted by the global programmatic race. And, if you're not already bidding for the right ad targeted at the right customer at the right time, you can be sure your competitors are. Download this report to learn about insights driving smarter marketing decisions for brands around the world. Connecting & Collaborating Sponsored By Musicians get Airbnb-style site for gear Sparkplug puts a sharing-economy spin on musicianship, letting bands rent out their instruments, amps and other gear. "It's the sharing economy finally hitting the music industry and could be a big help to both independent musicians and hobbyists alike," Tyler Hayes writes. Paste (7/15) Share:  The Business Case for an Equity Management Solution for Private Companies This research study for privately-held companies measures the ROI of the purchase of a comprehensive, SaaS-based equity compensation management solution that automates stock option administration, capitalization tables and financial reporting needs. Download the report to assist in your own analysis and to provide a framework and hard data for determining ROI sources and quantification. Marketer Moments Sponsored By Sports brands move beyond the logo to digital engagement Sports marketing is no longer just about promoting a logo, with Nike and others adopting technology such as quick-response codes and radio-frequency identification in wristbands to understand how fans engage with gaming events. Social marketing is also becoming more important as brands focus on measurable experiences, such as those that generate shares and likes. Adweek (7/15) Share:  "Share a Coke" campaign is getting consumers talking Coca-Cola's "Share a Coke" campaign, in which its logo is replaced by names popular among young people, is leading to positive online buzz, including more than 125,000 posts across social media platforms. Advertising backing the campaign includes TV and cinema ads, billboards, and social and digital work. The Wall Street Journal (tiered subscription model)/CMO Today blog (7/15) Share:  Social Media Defence 2014 returns to London! Leading military institutions shaping the social media landscape will gather this autumn when the sell-out Social Media Defence series returns to London for its 4th instalment on 17-18 Nov 2014. With keynotes from NATO, US DoD, LMCO + Digital Matchbox, this really is a unique event not to be missed!   Trending Articles from Advertising Age Free access for SmartBrief readers Best Practices: How to Woo Mobile Daters For Auto Shopping Sites, Bots Are the True Decepticons So Long Soccer Mom? Carmakers Shift Marketing Aimed at Women Share:    How well do you know social media? Introducing SmartBrief for Social Business Summer Quiz: take the SmartBrief on Social Business summer quiz every Friday to test your knowledge. Answer the questions to see how well you do, and share your results with others to see how you match up. Check out an old quiz. Platform News Snapchat offers location-based filters for images Snapchat users can now overlay graphics on their images using location-based filters, a feature that could prove useful for advertisers but is not yet being monetized. One example in an explanatory video about the feature displays Disneyland-themed images. TechCrunch (7/15) Share:  Measurement Matters Adobe: Adidas won World Cup branding battle Adidas topped Nike in World Cup social buzz, with 71% more throughout the tournament, according to an Adobe analysis. Adidas was an official sponsor, but it faced a furious effort by Nike to steal the spotlight. The highly social and mobile World Cut has been touted as the most buzz-generating sporting event of all time. MarketingMagazine.co.uk (U.K.) (7/15), CNN (7/14) Share:  Social Shareable Researchers tout blackest black ever Nanotechnology researchers have created a material that they say is blacker than any other. A mesh of carbon fibers traps incoming light, reflecting just 0.035% of the light that strikes the material. "Light goes in, but it can't get back out," says Ben Jensen of Surrey NanoSystems, which developed the product. The Guardian (London)/Shortcuts Blog (7/14) Share:  Editor's Note Got something to say about social media? Say it on our blog SmartBrief on Social Business publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Business audience. If you're interested in seeing your name in SBoSB, check out our step-by-step guest post guide and then e-mail editor Ambreen Ali for more information. Share:    SmartQuote The offline act of sharing Coke prompts many consumers to talk about the campaign through digital channels as well." -- Rick Miller of Networked Insights, as quoted by The Wall Street Journal's CMO Today blog Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Jackie Basso   P: 202.407.7871     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information