Shakira conquered Facebook but struggles with spam

Twitter acquires payments startup, plans new metrics | Virtual currency turns your social network into cash | Shakira conquered Facebook but struggles with spam Created for sugengaria@gmail.com |  Web Version   July 18, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By Twitter acquires payments startup, plans new metrics Twitter is acquiring CardSpring, a startup that connects merchants and payment processors. The move may mean that Twitter will soon be offering real-time deals for offline stores. Separately, Twitter is planning to introduce new metrics in its second-quarter report that highlight the social network's reach beyond its 255 million monthly users. The Wall Street Journal (tiered subscription model)/Digit blog (7/17), TheNextWeb.com (7/17), The Wall Street Journal (tiered subscription model) (7/17) Share:  Forbes Insights and Turn - The Promise of Privacy In this study, you'll learn what privacy means to marketers and consumers and how navigating these perspectives can help you get more out of your marketing while maintaining customer trust. Download the report to understand respecting consumers' limits while realizing the marketing benefits of Big Data. Connecting & Collaborating Virtual currency turns your social network into cash A virtual currency called Document Coin derives its value from the personal reputation of users. Individuals can create coins, with each coin's value determined by that user's social network. "It's a bit like a combination of a social network with baseball trading," creator J. Chris Anderson says. Wired.com (7/18) Share:  Going Global: Social Media Marketing for Small Businesses Social media is creating new avenues for merchants to promote their companies at a low cost. However, before business owners decide which social media platforms to use for marketing, they need to know more about available options and why they should choose one social media channel over another. In this white paper review some of the most popular options. Download the free white paper now. Marketer Moments Sponsored By Shakira conquered Facebook but struggles with spam Shakira's Facebook page has become the first with 100 million likes, thanks to a combination of personal posts and a savvy social media team working on her behalf. Still, the page struggles with comments from spammers. "It would be pretty much a full-on 24/7 job to delete everything, and you'd still be fighting a losing battle," says Chris Salmon, one of the singer's social media editors. The Wall Street Journal (tiered subscription model) (7/17) Share:  Advertisers are still searching for best Twitter Amplify formula Twitter's bid to take advantage of its role as a second-screening destination with its Amplify program isn't paying off the way advertisers had hoped, except for successes with live events such as sports and awards shows. "The next wave of this is how do you use Amplify with everyday TV schedules?" asked Ron Amram, Heineken's senior media director for marketing. Advertising Age (free access for SmartBrief readers) (7/16), Advertising Age (free access for SmartBrief readers) (7/16) Share:  Improve mobile marketing in 2014. Download the Forrester 2014 Mobile Trends Report to learn about the mobile innovations that will shape the rest of this year. See why analytics is the backbone of every successful mobile strategy, and learn how mobile can change every aspect of your business. Read the report now to stay on top of an increasingly profitable marketing channel. SmartBrief Summer Quiz Take our weekly summer news quiz How well do you know social media? Take the SmartBrief on Social Business weekly summer news quiz, a fun way to test how well you've been keeping up with news on the topic. Each week we'll ask seven questions related to news stories in recent SmartBriefs. Answer the questions to see how well you do, and share your results with others to see how you match up. Share:    Platform News Sponsored By Facebook is trying out a product-purchase button Facebook is testing the addition of a "buy" button to its ads that will allow consumers to purchase the products being advertised. The button will be available on mobile and desktop versions of Facebook, and it is being tested with a small number of U.S. advertisers. Reuters (7/17) Share:  The Business Case for an Equity Management Solution for Private Companies This research study for privately-held companies measures the ROI of the purchase of a comprehensive, SaaS-based equity compensation management solution that automates stock option administration, capitalization tables and financial reporting needs. Download the report to assist in your own analysis and to provide a framework and hard data for determining ROI sources and quantification. Measurement Matters Sponsored By How data can improve your social content Carefully analyzing your social data to see whether you're using the right keywords and meeting user needs can guide and hone your content strategy, writes Jess Martin. "Harness your social data to help build more shareable and interesting content for your audience," Martin writes. SmartDataCollective.com (7/18) Share:  20 Winning Email Designs Consumers don't sit still and neither should your marketing designs. In this Best of the Email Swipe File showcase, you'll find inspiring and thought-provoking email marketing designs that are yours for the taking. Learn what marketing design elements are working across the globe and discover where the next marketing trends are headed. Download Now! Social Shareable Explorer offers details from fiery pit in Turkmenistan An explorer is offering details after a trip into the "Door to Hell," a fiery crater in Turkmenistan that has been belching flames for more than four decades. George Kourounis says he used a heatproof suit and a Kevlar climbing harness to gather samples that could explain how microbes survive in extreme conditions. National Geographic News (free registration) (7/16) Share:  SmartQuote The goal ... is to get people to completely rethink the entire idea of money." -- Klint Finley, writing about the virtual currency Document Coin at Wired.com Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Jackie Basso   P: 202.407.7871     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information