Portland may buck trend by embracing Airbnb

Facebook's mobile strength helped revenue grow 61% in Q2 | Get ready for app-based enterprise networking | Portland may buck trend by embracing Airbnb Created for sugengaria@gmail.com |  Web Version   July 24, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Facebook's mobile strength helped revenue grow 61% in Q2 Facebook reported revenue of $2.91 billion for the second quarter -- a 61% year-over-year increase -- with about two-thirds of that total coming from its mobile efforts. The company said about 400 million of its monthly active users access the network solely through mobile devices. The strong financial results will allow Facebook to avoid "the cheap and easy approach" when it comes to monetizing its other services, such as messaging, CEO Mark Zuckerberg said. The New York Times (tiered subscription model) (7/23), TechCrunch (7/23), TheNextWeb.com (7/23) Share:  Companies live and die by their employees Businesses with fewer than 500 employees drive the economy, and represent about 55% of all jobs in the country. However, finding suitable employees can be tough. Small Business Owners with limited time and resources need to make every new hire count because the actions of each employee can go straight to the bottom line. Download your free white paper, Welcome Aboard: A Guide to Small Business Hiring and learn how to hire smarter. Connecting & Collaborating Sponsored By Get ready for app-based enterprise networking Social-networking users are eager to engage via mobile, and that's reshaping not just commercial social networks but also the enterprise networking ecosystem, writes Chloe Green. "[T]his has made social media networks app focused, and the knock on effect is that business is now taking this concept and seriously running with it," Green writes. Information-Age.com (7/24) Share:  Portland may buck trend by embracing Airbnb Portland, Ore., is set to embrace the sharing economy even as other municipalities clamp down on loosely regulated home swaps and car sharing. The City Council is poised to vote on rules formally legalizing short-term rentals such as those through Airbnb. Mashable (7/23), The Oregonian (Portland) (7/19) Share:  TRUSTe 2014 US Consumer Confidence Privacy Report Consumer trust is falling. 55% of consumers (down from 57% in 2013) say they trust businesses with their personal information online. For a valuable barometer of consumer confidence, business impact and recommended business practices, download the TRUSTe research report now. Marketer Moments Sponsored By Jeter's retirement sparks viral video for Nike Nike's 100-second "RE2PECT" online video that features celebrities and regular baseball fans tipping their hats in honor of retiring shortstop Derek Jeter received 7.3 million views in the first week of its release, landing it in the No. 3 spot on this viral video ads chart. Samsung ads clinched the top two spots. Advertising Age (free access for SmartBrief readers) (7/23) Share:  The key to growing your book of business is waiting in the wings Let Aflac put your Voluntary Benefits offering on the fast track to success. Our national Wingman program puts a local, experienced voluntary expert right in your office. We help eliminate the learning curve—and the administration hassles—all at no cost to you. Learn how to get a Wingman on board today at aflac.com/wingman Platform News Sponsored By Foursquare shifts focus to search, changes its logo Foursquare is cementing its move away from its core check-in function with an updated application oriented around location-based searches and recommendations. Foursquare has also adopted a new logo: a pink "F" that resembles a flag placed in a map. USA Today (7/23), TechCrunch (7/23) Share:  Marketers weigh in on Foursquare's new look Adweek (7/24) Share:  Driving ROI: The Case for an Equity Financial Reporting Solution This report can help organizations identify specific sources of return on investment including streamlining processes, improving compliance and mitigating risk, and increasing program flexibility. Download the report to assist in your own analysis and to provide a framework and hard data for determining ROI sources and quantification. Measurement Matters Sponsored By Study: Mobile users engage more with brands on social media A Forrester Research study reveals that 49% of tablet users and 46% of smartphone users engage with at least one company-generated social media post each week, compared with just 37% of PC users. This is despite the finding that more Americans log into social media via desktops than mobile devices. Facebook was the social site mobile users visited the most at 25 minutes on average per day, followed by Pinterest at 22 minutes and YouTube at 12 minutes. Advertising Age (free access for SmartBrief readers) (7/23) Share:  Top tools and trends for 2014. Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences. Based on a global survey of more than 2,500 marketers, our report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. Get the report now to uncover more insights for the coming year. Social Shareable Don't play Madden with LeBron James LeBron James isn't just good at basketball; he may also be gifted with an "eidetic memory" that allows him near-total recall. That can be a big help on the court, but it also makes him almost impossible to beat at video games. "He'd win every time. We all thought he definitely was cheating," childhood friend Brandon Weems says. ESPN.com (7/22) Share:  How well do you know social media? Introducing SmartBrief for Social Business Summer Quiz: take the SmartBrief on Social Business summer quiz every Friday to test your knowledge. Answer the questions to see how well you do, and share your results with others to see how you match up. Check out an old quiz. SmartQuote The Internet is changing everything. ... We ought to figure out how to run apace with this rapid change when we can." -- Portland, Ore., Mayor Charlie Hales, as quoted by The Oregonian Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Jackie Basso   P: 202.407.7871     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information