Yammer is folded into Office 365 as founder quits Microsoft

Analysts: Enterprise social tools aren't delivering | Yammer is folded into Office 365 as founder quits Microsoft | Will the sharing economy kill regulation? Created for sugengaria@gmail.com |  Web Version   July 25, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Analysts: Enterprise social tools aren't delivering Growth in enterprise social networks has slumped as social tools get integrated in larger systems and the need for dedicated social programs declines, analysts say. "The growth of the enterprise social software market certainly hasn't been what it was initially hyped," says Philipp Karcher of Forrester. The Wall Street Journal (tiered subscription model)/CIO Journal blog (7/24) Share:  Yammer is folded into Office 365 as founder quits Microsoft The Register (U.K.) (7/24) Share:  Is Your Small Business Using Social Media? Three in five business owners expect to spend the same or more time on social advertising in the coming year. Social media continues to be a valuable resource for small businesses looking to drive sales, increase brand awareness and reach new customers. Download your free white paper, Going Global: Social Media Marketing for Small Businesses, and learn why it is important to be strategic in choosing your social media platforms. Connecting & Collaborating Sponsored By Will the sharing economy kill regulation? A crackdown on sharing-economy startups is part of an inevitable backlash against a way of doing business that slices through governmental red tape and bureaucracy, Jesse Kline writes. "[W]hat we are likely seeing is the last vestiges of the regulatory state fighting to keep its head above water in a world that is quickly making it unnecessary," Kline writes. National Post (Canada)/Full Comment blog (7/25) Share:  Why Spend Money You Could Be Saving? MetLife Auto & Home® Offers: Special Employer Discounts, Easy Payroll Deduction, Safe Driver Discounts, No Down Payment. Quote Now! Marketer Moments Sponsored By Tips to boost business through social channels Reposting customers' Instagram food photos, offering incentives to boost e-mail marketing results and getting creative when it comes to content are a few of the ways restaurants can drive traffic using social and digital tools, said Padron Social Marketing CEO Katrina Padron. "Who is your target, what are their problems, what are your solutions? Post those solutions as your content," she said. QSRWeb.com (7/24) Share:  TRUSTe 2014 US Consumer Confidence Privacy Report Consumer trust is falling. 55% of consumers (down from 57% in 2013) say they trust businesses with their personal information online. For a valuable barometer of consumer confidence, business impact and recommended business practices, download the TRUSTe research report now. SmartBrief Summer Quiz Take our weekly summer news quiz How well do you know social media? Take the SmartBrief on Social Business weekly summer news quiz, a fun way to test how well you've been keeping up with news on the topic. Each week we'll ask seven questions related to news stories in recent SmartBriefs. Answer the questions to see how well you do, and share your results with others to see how you match up. Share:    Platform News Sponsored By Ad for new Instagram product sparks speculation The brief appearance of a banner ad on Instagram is raising speculation about a possible photo-messaging application called "Bolt." However, the ad may have been a test carried out by parent company Facebook that would extend its app-install ads to Instagram. TechCrunch (7/24) Share:  Facebook market capitalization hit $197B during trading Thursday The Wall Street Journal (tiered subscription model)/MoneyBeat blog (7/24) Share:  Top tools and trends for 2014. Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences. Based on a global survey of more than 2,500 marketers, our report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. Get the report now to uncover more insights for the coming year. Measurement Matters Sponsored By Before the box office, Twitter A Nielsen study has found that peer movie reviews on Twitter influence what films people go to see. About 87% of consumers consulted tweets before buying tickets the last time they went to the box office, it found. Variety (7/24), The Hollywood Reporter (free content) (7/24) Share:  Online Master's in Integrated Marketing Communications Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your Master of Science in Integrated Marketing Communications completely online from the Medill School at Northwestern University. Social Shareable Australians get a royal photo bomb Australian hockey players taking a selfie at the Commonwealth Games in Scotland were apparently photo-bombed by Queen Elizabeth II. The photo that shows the queen smiling in the background has become a viral hit. The Sydney Morning Herald (Australia) (7/24), The Wire (7/24) Share:  SmartQuote [F]ighting these new technologies means preventing some consumers from accessing safer and cheaper products and services." -- Jesse Kline, writing in the National Post's Full Comment blog Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Jackie Basso   P: 202.407.7871     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information