4 Airbnb stays that went horribly wrong

The Airbnb guest who refused to leave | 4 Airbnb stays that went horribly wrong | Instacart facilitates peer-to-peer grocery delivery Created for sugengaria@gmail.com |  Web Version   July 23, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By The Airbnb guest who refused to leave Airbnb is adjusting its service to help users avoid the fate of a California woman whose guest refused to leave at the end of the stay, and who now faces a monthslong legal battle to evict her "tenant." The episode serves as a reminder of the risks inherent in the sharing economy, writes Joshua Brustein. "Just because companies such as Airbnb and Uber make it easy doesn't mean they've made it foolproof," Brustein writes. Bloomberg Businessweek (7/22), USA Today (7/22) Share:  4 Airbnb stays that went horribly wrong Inc. online (free registration) (7/22) Share:  TRUSTe 2014 US Consumer Confidence Privacy Report Consumer trust is falling. 55% of consumers (down from 57% in 2013) say they trust businesses with their personal information online. For a valuable barometer of consumer confidence, business impact and recommended business practices, download the TRUSTe research report now. Connecting & Collaborating Sponsored By Instacart facilitates peer-to-peer grocery delivery Instacart is an inventory-free grocery-delivery service that serves as a sort of Uber for food. Personal shoppers receive grocery orders and deliver them to the user's door. "The goal for Instacart has always been the next Amazon.com. Groceries are a great start, but we want to expand to other verticals as well," founder Apoorva Mehta says. Entrepreneur online (7/22) Share:  Smart Marketer Vol 1: Brand Protection What's the best way to keep your brand safe while running cost-effective campaigns? How do you maximize reach and scale while avoiding undesirable contexts? Download this report to learn the answers to these questions and more. Marketer Moments Sponsored By Marketers promote user-generated content on ad-free Vine Vine has no official ads, so marketers are getting creative about how to reach the social video site's primarily young audience of 40 million users. Coca-Cola, for example, paid a popular comedian on the platform to produce a video about stealing a Coke from a friend. The video was tagged to disclose that it is branded content. Mashable (7/22) Share:  Unilever exec to lead brand marketing for Pinterest David Rubin has been named head of brand at Pinterest, where he will seek to increase the social site's male and international audience. Rubin comes from Unilever, where he helped create Axe's introductory U.S. campaign and served as vice president of marketing for its hair brands. Advertising Age (free access for SmartBrief readers) (7/22) Share:  Social Media Defence 2014 returns to London! Leading military institutions shaping the social media landscape will gather this autumn when the sell-out Social Media Defence series returns to London for its 4th instalment on 17-18 Nov 2014. With keynotes from NATO, US DoD, LMCO + Digital Matchbox, this really is a unique event not to be missed!   Platform News Sponsored By Shatner gives Facebook Mentions thumbs-down William Shatner popped up on Tumblr this week to review Facebook's Mentions application, a service available only to verified celebrities. In a remarkably detailed overview, he ultimately finds the app lacking. "I'm not quite sure why Facebook released this app for 'celebrities'. It seems to be ill conceived," Shatner writes. Tumblr/William Shatner blog (7/22) Share:  Top tools and trends for 2014. Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences. Based on a global survey of more than 2,500 marketers, our report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. Get the report now to uncover more insights for the coming year. Measurement Matters Social media users can't get no satisfaction Social networks are among the worst companies around when it comes to user satisfaction, according to the American Customer Satisfaction Index. "It's rare to see strong growth in an industry with such low customer satisfaction," ACSI Chairman Claes Fornell says. InformationWeek (7/22) Share:  Companies live and die by their employees Businesses with fewer than 500 employees drive the economy, and represent about 55% of all jobs in the country. However, finding suitable employees can be tough. Small Business Owners with limited time and resources need to make every new hire count because the actions of each employee can go straight to the bottom line. Download your free white paper, Welcome Aboard: A Guide to Small Business Hiring and learn how to hire smarter. Social Shareable Sponsored By Weigh an elephant? Fat chance Zoo-bound African elephants are getting fatter, and experts fret that an elephantine obesity epidemic could threaten the species' survival in captivity. Keeping tabs on elephants' weight isn't easy, with a lack of suitably sized scales forcing zookeepers to estimate the animals' weights based on the size of their derrieres. The Washington Post (tiered subscription model) (7/21) Share:  20 Winning Email Designs Consumers don't sit still and neither should your marketing designs. In this Best of the Email Swipe File showcase, you'll find inspiring and thought-provoking email marketing designs that are yours for the taking. Learn what marketing design elements are working across the globe and discover where the next marketing trends are headed. Download Now! Editor's Note Got something to say about social media? Say it on our blog SmartBrief on Social Business publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Business audience. If you're interested in seeing your name in SBoSB, check out our step-by-step guest post guide and then e-mail editor Ambreen Ali for more information. Share:    SmartQuote There's no face to Amazon. ... Personal touch, in my opinion, is a huge edge." -- Instacart CEO Apoorva Mehta, as quoted by Entrepreneur online Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Jackie Basso   P: 202.407.7871     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information