Beyond Campaigns: Build A Contextual Marketing Engine

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rian, As people increasingly interact with your brand through other channels, your campaigns are becoming less effective. How can you respond as fickle consumers continue to tune out campaigns, engage with brands that engage back, and spend more time with digital and real-time experiences? In “The Power of Customer Context,” Forrester analysts make a compelling case for why now is the time to think beyond campaigns and build a contextual marketing engine. Subscribe to “Better Marketing with Analytics” to download and read this paper and discover: How contextual exchanges build loyalty and deliver actionable customer insights that none of your competitors will have Why a contextual marketing engine benefits you and your customers The four steps you need to take to make a contextual marketing engine possible and effective This analyst paper is just one example of the thought-provoking and practical content waiting for you at “Better Marketing with Analytics.” This unique resource gives you access to ideas and information that will help you know what’s happening in marketing, what’s coming next, and why the ability to understand and harness big data and analytics will be essential to success – yours, and your team’s. Download and read “The Power of Customer Context” today!           This information is provided "as is" without warranty of any kind, express or implied, and is based on current IBM product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this document. Nothing contained in this document is intended to, nor shall have the effect of, creating any warranties or representations from IBM (or its suppliers or licensors), or altering the terms and conditions of the applicable license agreement governing the use of IBM software. IBM, the IBM logo, ibm.com, Cognos, are trademarks of IBM, registered in many jurisdictions worldwide. A current list of IBM trademarks is available at ibm.com/legal/copytrade.shtml. Other company, product, or service names may be trademarks or service marks of others. ©Copyright IBM Corporation 2014. All Rights Reserved.

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