Analysis: Socially savvy brands are moving beyond Facebook

Can Twitter defeat its trolls? | How much effect will the "ice bucket challenge" have? | Analysis: Socially savvy brands are moving beyond Facebook Created for sugengaria@gmail.com |  Web Version   August 15, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Can Twitter defeat its trolls? Twitter abuse is in the spotlight after trolls hounded Robin Williams' daughter until she quit the platform -- but is there anything the social network can do to rein in users? Serial abusers use networks of pseudonyms to avoid crackdowns and remain online, and that's hard to prevent, Chris Morran writes. "We live in a world where everyone old enough to hold onto an iPhone has the ability to anonymously indulge their most base instincts," Morran writes. The Atlantic online (8/14), The Consumerist (8/14), The Washington Post (tiered subscription model) (8/14) Share:  Is Your Small Business Using Social Media? Three in five business owners expect to spend the same or more time on social advertising in the coming year. Social media continues to be a valuable resource for small businesses looking to drive sales, increase brand awareness and reach new customers. Download your free white paper, Going Global: Social Media Marketing for Small Businesses, and learn why it is important to be strategic in choosing your social media platforms. Connecting & Collaborating How much effect will the "ice bucket challenge" have? More than 71,000 people have taken the "ice bucket challenge," dumping water over themselves and posting photos and videos on Facebook or Twitter to raise awareness about amyotrophic lateral sclerosis. The campaign has raised $2.3 million, but some say posting videos online isn't all that helpful. The Wire (8/13) Share:  Marketer Moments Analysis: Socially savvy brands are moving beyond Facebook Brands including Red Bull, Heineken and Coca-Cola are reducing their focus on Facebook as it becomes harder to gain organic reach on the platform, writes Matthew Burns. "As laggard brands learn to master social media the way pioneer brands have, other 'free' social networks will prove increasingly appealing," Burns writes. MarketingMagazine.co.uk (U.K.) (8/14) Share:  Snapchat worked for these branded campaigns FastCoCreate (8/12) Share:  Platform News Mark Zuckerberg still wants his own Snapchat Mark Zuckerberg tried to buy Snapchat, then he tried to clone it, but so far Facebook's Snapchat-style services haven't caught on. The continuing attempt to copy Snapchat's functionality doesn't reflect well on the social network, experts say. "It sends a signal that there's an inability to see what's next or an inability to innovate," analyst Brian Solis says. Bloomberg (8/14) Share:  Twitter makes a change to get celebrities to chat Twitter is making it easier for verified users to spot one another's tweets, in a move intended to get celebrities chatting among themselves. Mashable (8/14) Share:  Measurement Matters Users have little love for Facebook's Messenger app Nineteen out of 20 Facebook users hate the service's standalone Messenger application, an App Annie study says. "Facebook [keeps] thinking that we should want another app outside of the main app. They just can't get that we don't," one user complained. Fortune (8/15) Share:  Social Shareable Is this America's hardest ultra-marathon? In 1977, James Earl Ray broke out of prison and fled into Tennessee's Cumberland Mountains, then was found only a few miles away 54 hours later. His escape bid inspired the Barkley Marathons, arguably America's toughest footrace, in which runners seek to cover 100 miles through punishing, muddy hills in less than 60 hours. MentalFloss.com (8/13) Share:  SmartQuote All Twitter can really do is respond to complaints in a more expedient manner and have a lower tolerance for nastiness. It will still be playing Whack-A-Mole with trolls, but one can always get better at playing Whack-A-Mole." -- Chris Morran, writing at The Consumerist Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information