Groupon Did What? And is SEO Really Just About Quality and Crawlability? - Moz Top 10

July 2014, Issue 2 - View this email in your browser. The Moz Top 10 Roger had a great time at MozCon with all of his friends (videos coming soon). But from an experiment in de-indexing Groupon to recaps on rapidly-changing SERPs, there was a lot going on offstage as well. Here's the highlights: Experiment Shows Up To 60% Of "Direct" Traffic Is Actually Organic Search Groupon takes one for the team with a quick de-index (you read that right) to find out if organic search is being miscategorized as organic. Do read this (but do not try it at home).   Study: Sponsored Content Has a Trust Problem According to Contently, half of your readers don't even know what "sponsored content" means. If you think that's scary, wait until you see how few people trust it.   Does SEO Boil Down to Site Crawlability and Content Quality? - Whiteboard Friday What really goes into SEO, anyway? Rand makes a case for thinking beyond the bots and getting serious about the art and science of SEO.   Authorship Badges Removed: Still Worth Setting Up Bill Slawski explains why Google Authorship is still a good investment (even without those pictures of your gorgeous face).   Where Did My Video Snippets Go? Speaking of changes to SERPs… Casey Henry from Wistia examines two theories as to why those video snippets are suddenly (mostly) MIA. Google Rewrites Quality Rating Guide – What SEOs Need to Know Think "E-A-T" has something to do with lunch? You might want to read up on the new ways Google is evaluating site quality.   Consumer Psychology and the E-Commerce Checkout Abandoned shopping carts are the bane of e-commerce. Find out what's really making your customers bail before they click "buy."   TCS Case Study: You Have a Great Strategy But No Content Creators to Execute It Content marketing starts with content. Find out how to build the kind of team that makes magic happen.   How to Never Run Out of Great Ideas Dr. Pete wowed the crowd at MozCon with this deck. Learn how you can stand out in a sea of content by finding your competitive advantage.   How I Spent My Summer Vacation | An Interactive Matt Cutts Adventure Is Matt Cutts really on vacation, or is he actually on a super-stealth mission to root out guest blogging? This entertaining choose your own adventure might hold the clues…   Need to subscribe to the Moz Top 10? Sign up here. Do you have something Top 10-worthy? Let our editors know what you'd like to see. This email was sent to sugengaria@gmail.com because you subscribe to the Moz Top 10. To unsubscribe please click here Moz Top 10 1100 Second Avenue, Suite 500, Seattle, WA, 98101