Target creates Web series starring YouTube celebrities

How social media is shaking up the food industry | Reputation is all you need, says Airbnb co-founder | Shakira conquered Facebook but struggles with spam Created for sugengaria@gmail.com |  Web Version   July 21, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By How social media is shaking up the food industry Social media is empowering consumers and forcing food and beverage companies to rethink the way they handle complaints. One example is the online uproar over "pink slime," which saw the meat product removed from many companies' offerings. "Pink slime changed the way people saw the power of social media, the power of a single mom's voice," PR expert Melissa Musiker says. Politico (Washington, D.C.) (7/21) Share:  TRUSTe 2014 US Consumer Confidence Privacy Report Consumer trust is falling. 55% of consumers (down from 57% in 2013) say they trust businesses with their personal information online. For a valuable barometer of consumer confidence, business impact and recommended business practices, download the TRUSTe research report now. Connecting & Collaborating Sponsored By Reputation is all you need, says Airbnb co-founder Young people are less interested in owning objects than past generations, and Airbnb has succeeded by understanding that trend early, says co-founder Brian Chesky. "What I want to own is my reputation, because in this hyperconnected world, reputation will give you access to all kinds of things now," Chesky says. The New York Times (tiered subscription model) (7/19) Share:  Turn Advertising Intelligence Index Every industry category and every advertising sector is being disrupted by the global programmatic race. And, if you're not already bidding for the right ad targeted at the right customer at the right time, you can be sure your competitors are. Download this report to learn about insights driving smarter marketing decisions for brands around the world. Most Read by Marketing Decision Makers Sponsored By Shakira conquered Facebook but struggles with spam The Wall Street Journal (tiered subscription model) Musicians get Airbnb-style site for gear Paste Airbnb debuts new logo, website design VentureBeat How brands learned to use social media effectively Marketing Week (U.K.) Digital Strategy Supplement Some are paid to post photos on social media The New York Times (tiered subscription model) Experience marketing like never before! Join the journey at Connections 2014. For one incredible week, the world's best marketers come together to: explore emerging connected technologies, experience world-class education and entertainment, and hear from the brightest innovators and biggest brands. Register before Aug. 1 and save $300! Marketer Moments Why picking the right influencer is key Marketers should consider four R's when deciding which social media influencers they engage to reach millennials: relevance, reach, resonance and relationship, Julia Cantor writes. She says relevance is critical because the social media user with the biggest reach might not necessarily be the best person to influence the target audience. MediaPost Communications/Engage: GenY (7/18) Share:  Target creates Web series starring YouTube celebrities Target is creating four digital series featuring YouTube stars helping college students remake their dorm rooms. "Millennials are influenced by a lot of different sources, especially social platforms. ... We're going to those who have credibility in those channels," said Target's Rick Gomez. The New York Times (tiered subscription model) (7/20) Share:  Companies live and die by their employees Businesses with fewer than 500 employees drive the economy, and represent about 55% of all jobs in the country. However, finding suitable employees can be tough. Small Business Owners with limited time and resources need to make every new hire count because the actions of each employee can go straight to the bottom line. Download your free white paper, Welcome Aboard: A Guide to Small Business Hiring and learn how to hire smarter. Platform News Sponsored By Facebook reportedly seeks to sync ads across devices Facebook executives are reportedly discussing a new mobile ad feature with advertisers that would follow Facebook users from device to device. Sequential ads would track how consumers interact with an ad on one device, then display relevant advertising on the next to move customers along the buying cycle. VentureBeat (7/18) Share:  Selecting Your Equity Compensation Management Solution Before selecting a stock plan management solution, consult our Buyer's Guide to understand the 11 criteria to use in evaluating your options and selecting the best solution for your company's needs. Whether you are purchasing a platform for the first time or making a switch from your current solution, there are features that your system needs to have—make sure you know what to look for in this free Buyer's Guide. Measurement Matters Report: Social spots to see biggest production increase this year Ad executives in the U.S. say social-media-based campaigns will see the largest uptick in commercial production this year, with viral videos ranking second, according to a Talent Partners survey. eMarketer (7/21) Share:  How well do you know social media? Introducing SmartBrief for Social Business Summer Quiz: take the SmartBrief on Social Business summer quiz every Friday to test your knowledge. Answer the questions to see how well you do, and share your results with others to see how you match up. Check out an old quiz. Social Shareable How to order an extra slice of trouble A Kentucky man arrested on shoplifting charges found himself in more hot water after apparently using his one phone call to order Domino's Pizza. The man placed the delivery order under his arresting officer's name, earning him the additional charges of theft by deception and impersonating a police officer. Time.com (7/18) Share:  SmartQuote We're going to move back to a place where the world is a village again." -- Airbnb co-founder Brian Chesky, as quoted by The New York Times Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Jackie Basso   P: 202.407.7871     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information