The horror of liking everything on Facebook

BuzzFeed raises $50 million, plans distributed content | The horror of liking everything on Facebook | Why "dark social" matters when considering the customer journey Created for sugengaria@gmail.com |  Web Version   August 12, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By BuzzFeed raises $50 million, plans distributed content BuzzFeed has picked up a $50 million investment from Andreessen Horowitz, with some of that funding allocated to its BuzzFeed Creative in-house agency and the new BuzzFeed Distributed, which will build campaigns for emerging platforms such as Snapchat and Vine. Bloomberg (8/12), Advertising Age (free access for SmartBrief readers) (8/11) Share:  Exclusive Webinar: Top 20 Landing Page Conversion Killers Landing pages are effective for 94% of B2B and B2C companies. But few marketers use their full potential. Join us for a free webinar August 14, 2014 at 12:00 PM EST. Peep Laja, entrepreneur and conversion optimization expert, will teach top strategies for avoiding common mistakes and multiplying the ROI of your landing pages. Sign up for the free webinar now!   Connecting & Collaborating Sponsored By The horror of liking everything on Facebook Mat Honan writes that he conducted an experiment on Facebook by liking everything the social network sent his way, regardless of how he actually felt about it. The result was chaos, with brand content quickly displacing all messages from actual people. "By liking everything, I turned Facebook into a place where there was nothing I liked," Honan writes. Wired.com (8/11) Share:  Why "dark social" matters when considering the customer journey Marketers should not ignore the immense influence of "dark social" -- the interconnectivity of search, social, text and e-mail -- on the consumer journey, even if it's hard to track, Curtis Hougland writes. They should also seek to create campaigns that tell their stories consistently across all channels, and avoid considering single elements at a time, Hougland writes. MediaPost Communications/Marketing Daily (8/11) Share:  Improve mobile marketing in 2014. Download the Forrester 2014 Mobile Trends Report to learn about the mobile innovations that will shape the rest of this year. See why analytics is the backbone of every successful mobile strategy, and learn how mobile can change every aspect of your business. Read the report now to stay on top of an increasingly profitable marketing channel. Marketer Moments Sponsored By Brands land on anonymous apps to reach mobile users Mobile ad campaigns are turning to applications with an anonymity focus in order to reach consumers, such as Vegas.com's campaign promoting its hashtag on anonymous social app Anomo. Brands including MTV and Hulu are pursuing pay-for-play campaigns and native ads on Whisper. "If we can get into people's phones, that's a market we are willing to pay for," said Vegas.com's Dustin Robertson. Adweek (8/10) Share:  TRUSTe 2014 US Consumer Confidence Privacy Report Consumer trust is falling. 55% of consumers (down from 57% in 2013) say they trust businesses with their personal information online. For a valuable barometer of consumer confidence, business impact and recommended business practices, download the TRUSTe research report now. Platform News Sponsored By Was Foursquare's pivot successful? (Foursquare) Foursquare was headed for trouble before a May announcement that the company was planning to offer two distinct services, one of which is Swarm, writes Harrison Weber. The company's subsequent relaunch of its namesake app has led to an uptick in downloads, he writes. 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However, before business owners decide which social media platforms to use for marketing, they need to know more about available options and why they should choose one social media channel over another. In this white paper review some of the most popular options. Download the free white paper now. Social Shareable Sponsored By Twitter user creates realistic setups for female-scientist Legos Lego's "Research Institute" set that depicts female scientists has inspired a Twitter tribute, @LegoAcademics, that shows the scientists posed in realistic scenarios such as poring over paperwork rather than doing actual research. "I think that scene struck a chord with other academics because it was brutally realistic," says the account's creator, archaeologist Donna Yates. The Washington Post (tiered subscription model)/Style Blog (8/12) Share:  Selecting Your Equity Compensation Management Solution Before selecting a stock plan management solution, consult our Buyer's Guide to understand the 11 criteria to use in evaluating your options and selecting the best solution for your company's needs. Whether you are purchasing a platform for the first time or making a switch from your current solution, there are features that your system needs to have—make sure you know what to look for in this free Buyer's Guide. SmartQuote My feed was showing almost only the worst kind of tripe that all of us in the media are complicit in churning out yet should also be deeply ashamed of. Sensational garbage. I liked it all." -- Mat Honan, writing at Wired.com Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information