Why Uber drivers are heading to the Hamptons

Lyft looks to refine branding with new creative director | Why Uber drivers are heading to the Hamptons | Ebola panic causes a frenzy of Twitter activity Created for sugengaria@gmail.com |  Web Version   August 11, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By Lyft looks to refine branding with new creative director Lyft has hired Virgin America's former creative director Jesse McMillin to refine its branding. One of the items on his agenda will be deciding what to do with the large pink mustaches that Lyft drivers put on their vehicles. "There are different ways you might execute the power of an icon. We'll be thinking about the next life of the mustache," McMillin said. Fortune (8/6), Wired.com (8/5) Share:  TRUSTe 2014 US Consumer Confidence Privacy Report Consumer trust is falling. 55% of consumers (down from 57% in 2013) say they trust businesses with their personal information online. For a valuable barometer of consumer confidence, business impact and recommended business practices, download the TRUSTe research report now. Connecting & Collaborating Why Uber drivers are heading to the Hamptons Hundreds of Uber drivers are gathering in the Hamptons to serve affluent New Yorkers who spend time at summer homes. "I can make $1,000 in half the time it would take me in New York, where the summer weekends are dead," one driver says. Bloomberg (8/11) Share:  Ebola panic causes a frenzy of Twitter activity Twitter users are sharing stories about Ebola with little regard for accuracy, which has sparked even more sharing of such content, experts say. But there may be a positive side to the phenomenon. "If panic on social media gets world health authorities to pay attention and devote serious resources to a problem, it's probably a good thing," sociologist Duncan Watts says. The New York Times (tiered subscription model) (8/10) Share:  Welcome Aboard: A Guide to Small Business Hiring Small Business Owners are powered by their people. To be successful, small businesses need to act thoughtfully when it comes to finding good candidates. They need to carefully review their labor needs, navigate the interview process to hire the best and recognize and reward employees' achievements. In this white paper sponsored by American Express OPEN, learn how to hire smart. Download the free white paper now. Most Read by Marketing Decision Makers Traits that make marketing execs shine Harvard Business Review online/HBR Blog Network Facebook outage coincides with dip in mobile news access Marketing Land How Facebook is pitching itself to mainstream marketers The New York Times (tiered subscription model) How to get CEOs excited about social media The Guardian (London) Why restaurants should watch the sharing economy Nation's Restaurant News (free registration) Marketer Moments More brands turn to tweet-for-goodies campaigns Old Navy and Westin Hotels are among the major brands that are trading social media interaction for real-world goods. Both brands traded specific tweets for products from vending machines, with Old Navy's campaign generating 3,500 tweets and 12 million impressions; Westin recorded 15,000 engagements and 183,000 impressions. Adweek (8/10) Share:  Platform News Sponsored By How Yo could take over the world One-word messaging app Yo has 50,000 active users and an valuation of as much as $10 million, Christopher Mims writes. Next up, Mims writes, is fleshing out its framework to provide more utility without squandering its radical simplicity: "Here's why Yo is important: Yo provides any person, business or Web service direct access to the notifications tray of your smartphone." The Wall Street Journal (tiered subscription model) (8/10) Share:  Top tools and trends for 2014. Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences. Based on a global survey of more than 2,500 marketers, our report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. Get the report now to uncover more insights for the coming year. Measurement Matters Rules for social data handling are still being written Even relatively small social startups can rapidly accumulate eye-popping amounts of user data, and that's raising important questions about best practices for gathering and monetizing that information. "In a decade, or maybe five years, the way things are going, there will be well-established practices ... But right now, that doesn't exist," says Strava co-founder Michael Horvath. The Globe and Mail (Toronto) (tiered subscription model) (8/11) Share:  Social Shareable Stephen Colbert pokes fun at Airbnb Colbert (Lucas Jackson/Reuters) Airbnb chief Brian Chesky appeared on "The Colbert Report" last week, but the satirical host was skeptical about the value of a service that lets customers stay in other people's houses. "I have a product that does that. It's called a crowbar," Colbert said. Skift (8/8) Share:    SmartQuote Twitter panics ... are a reflection of people trying to get information, sharing information -- even if it's inaccurate -- because being part of the conversation is less threatening than being out of the 'know.' " -- Psychologist Pamela Rutledge, as quoted by The New York Times Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information