Lyft looks to refine branding with new creative director Lyft has hired Virgin America's former creative director Jesse McMillin to refine its branding. One of the items on his agenda will be deciding what to do with the large pink mustaches that Lyft drivers put on their vehicles. "There are different ways you might execute the power of an icon. We'll be thinking about the next life of the mustache," McMillin said.Fortune (8/6),Wired.com (8/5)
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Why Uber drivers are heading to the Hamptons Hundreds of Uber drivers are gathering in the Hamptons to serve affluent New Yorkers who spend time at summer homes. "I can make $1,000 in half the time it would take me in New York, where the summer weekends are dead," one driver says.Bloomberg (8/11)
Ebola panic causes a frenzy of Twitter activity Twitter users are sharing stories about Ebola with little regard for accuracy, which has sparked even more sharing of such content, experts say. But there may be a positive side to the phenomenon. "If panic on social media gets world health authorities to pay attention and devote serious resources to a problem, it's probably a good thing," sociologist Duncan Watts says.The New York Times (tiered subscription model) (8/10)
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More brands turn to tweet-for-goodies campaigns Old Navy and Westin Hotels are among the major brands that are trading social media interaction for real-world goods. Both brands traded specific tweets for products from vending machines, with Old Navy's campaign generating 3,500 tweets and 12 million impressions; Westin recorded 15,000 engagements and 183,000 impressions.Adweek (8/10)
How Yo could take over the world One-word messaging app Yo has 50,000 active users and an valuation of as much as $10 million, Christopher Mims writes. Next up, Mims writes, is fleshing out its framework to provide more utility without squandering its radical simplicity: "Here's why Yo is important: Yo provides any person, business or Web service direct access to the notifications tray of your smartphone."The Wall Street Journal (tiered subscription model) (8/10)
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Airbnb chief Brian Chesky appeared on "The Colbert Report" last week, but the satirical host was skeptical about the value of a service that lets customers stay in other people's houses. "I have a product that does that. It's called a crowbar," Colbert said.Skift (8/8)
Twitter panics ... are a reflection of people trying to get information, sharing information -- even if it's inaccurate -- because being part of the conversation is less threatening than being out of the 'know.' "