Did the Facebook outage hurt news sites?

How to get CEOs excited about social media | Helsinki wants residents to ditch their cars | Interactive selfies allow fans to buy NFL players' style Created for sugengaria@gmail.com |  Web Version   August 6, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By How to get CEOs excited about social media Social media still faces stiff resistance from CEOs and directors, with only half of board-level leaders seeing it as valuable, writes Sharon Flaherty. To win over holdouts, encourage them to start tweeting or updating Facebook, and play out a social media crisis to prove that preparation is necessary, Flaherty writes. The Guardian (London) (8/4) Share:  TRUSTe 2014 US Consumer Confidence Privacy Report Consumer trust is falling. 55% of consumers (down from 57% in 2013) say they trust businesses with their personal information online. For a valuable barometer of consumer confidence, business impact and recommended business practices, download the TRUSTe research report now. Connecting & Collaborating Helsinki wants residents to ditch their cars Helsinki is running sharing-based transportation projects aimed at encouraging residents of the Finnish capital to do without privately owned cars. Car-sharing and carpooling services are in place, and the city has launched an on-demand minibus service to help plug gaps in its network. TriplePundit.com (8/6) Share:  Marketer Moments Sponsored By Interactive selfies allow fans to buy NFL players' style NFL players will soon be posting selfies on Twitter, Instagram and Facebook to display fashion items that fans can purchase by clicking on the photo. Clicks will be directed to brand websites in the effort by NFL Players Inc. and social-commerce platform Stylinity. MobileCommerceDaily.com (8/6) Share:  Apple taps Nike exec to run online marketing efforts Apple has recruited former Nike and Burberry social media chief Musa Tariq to run its online advertising efforts, in a move that could help the tech giant update its approach to social media. MediaBistro.com/AgencySpy blog (8/5) Share:  Driving ROI: The Case for an Equity Financial Reporting Solution This report can help organizations identify specific sources of return on investment including streamlining processes, improving compliance and mitigating risk, and increasing program flexibility. Download the report to assist in your own analysis and to provide a framework and hard data for determining ROI sources and quantification. Platform News Sponsored By Twitter may be eyeing e-commerce Twitter users have reported seeing a "payment and shipping" menu option buried in the company's Android mobile application, perhaps signaling a shift into e-commerce services for the social network. "It has the potential to increase Twitter's revenue, and would give brands a new reason to engage on the service," Jon Russell writes. TheNextWeb.com (8/6) Share:  Connecting with the U.S. Hispanic Market U.S. Hispanics are ahead of the curve when it comes to digital, presenting a huge opportunity for marketers looking to connect with them. Visit Think with Google to learn three important lessons marketers need to know when speaking with this growing audience. Measurement Matters Facebook outage coincides with dip in mobile news access Mobile opening of news sites plunged 8.5% during last week's Facebook outage, contributing to an overall 3% drop in traffic on the sites, according to figures from Chartbeat. At the same time, desktop visits to the home pages of news websites went up, but the study does not prove a correlation between the events. Marketing Land (8/5) Share:  Social Shareable Horses have their own sign language Horses use their ears to communicate with one another, including to exchange messages about the quality of the food on offer to them, new research suggests. National Geographic News (free registration)/Weird & Wild blog (8/4) Share:  Editor's Note Got something to say about social media? Say it on our blog SmartBrief on Social Business publishes original blog posts, videos and interviews with social media thought leaders on its blog network, SmartBlog on Social Media. Submitting guest posts is a great way to share your perspective with the entire SmartBrief on Social Business audience. If you're interested in seeing your name in SBoSB, check out our step-by-step guest post guide and then e-mail editor Ambreen Ali for more information. Share:    SmartQuote [I]t seems likely that Apple will (finally) build its social media presence in the near future." -- Erik Oster, writing in MediaBistro.com's AgencySpy blog Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information