Is Airbnb good for the planet?

Is Airbnb good for the planet? | World Cup champs relied on collaborative tech | Opinion: Enterprise social software is going strong Created for sugengaria@gmail.com |  Web Version   August 1, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By Is Airbnb good for the planet? People can reduce their energy use by staying in rented homes rather than hotels, according to an Airbnb survey. The company's U.S. users saved the equivalent of 270 Olympic-sized swimming pools of water last year, and the carbon-emissions equivalent of taking 33,000 cars off the road, according to the company. Fortune (7/31) Share:  TRUSTe 2014 US Consumer Confidence Privacy Report Consumer trust is falling. 55% of consumers (down from 57% in 2013) say they trust businesses with their personal information online. For a valuable barometer of consumer confidence, business impact and recommended business practices, download the TRUSTe research report now. Connecting & Collaborating World Cup champs relied on collaborative tech Germany's victory at the World Cup is being credited in part to the team's use of collaborative technology, most notably a tool called SAP Match Insights, which allowed coaches to harness data from on-pitch cameras to monitor player performance. That's a sign of the degree to which social data tools "have not only become easier to use but can lead to measurable results," Erika Morphy writes. CITEworld (8/1) Share:  Opinion: Enterprise social software is going strong Studies showing that the enterprise social software sector isn't growing as fast as Facebook and Twitter aren't grounds for concern, writes Ricky Ribeiro. "[W]e should adjust our expectations for its adoption in the workplace to align with business objectives and goals and not with the growth of consumer platforms, which are on a completely different track," Ribeiro writes. BizTech online (7/31) Share:  Companies live and die by their employees Businesses with fewer than 500 employees drive the economy, and represent about 55% of all jobs in the country. However, finding suitable employees can be tough. Small Business Owners with limited time and resources need to make every new hire count because the actions of each employee can go straight to the bottom line. Download your free white paper, Welcome Aboard: A Guide to Small Business Hiring and learn how to hire smarter. Most Read by Marketing Decision Makers The Airbnb guest who refused to leave Bloomberg Businessweek Yammer is folded into Office 365 as founder quits Microsoft The Register (U.K.) How social media is shaking up the food industry Politico Target creates Web series starring YouTube celebrities The New York Times (tiered subscription model) 4 Airbnb stays that went horribly wrong Inc. online (free registration) Marketer Moments Sponsored By "Sharknado": A movie franchise built on buzz marketing The Syfy network is about to launch the third iteration of ultracampy horror flick "Sharknado," and it owes its success largely to word-of-mouth marketing. The franchise has a huge social media presence, which helped it garner 3.9 million viewers for the debut of "Sharknado 2" without any money spent on official marketing. Adweek (7/31) Share:  Driving ROI: The Case for an Equity Financial Reporting Solution This report can help organizations identify specific sources of return on investment including streamlining processes, improving compliance and mitigating risk, and increasing program flexibility. Download the report to assist in your own analysis and to provide a framework and hard data for determining ROI sources and quantification. SmartBrief Summer Quiz Take the last summer news quiz How well do you know social media? Take the last of our SmartBrief on Social Business weekly summer news quizzes, a fun way to test how well you've been keeping up with news on the topic. Each week we asked seven questions related to news stories in recent SmartBriefs. Answer the questions to see how well you do, and share your results with others to see how you match up. Did you enjoy the quizzes? Please send us feedback! Share:    Platform News Facebook tweaks icons to put Asia on the map Facebook has tweaked the globe icon on its navigation bar so that users in Asia, Africa, and Europe will see the planet's Eastern Hemisphere, while users in the Americas will continue to see the Western Hemisphere. That's a sign of the service's growing focus on major Eastern economies, writes Michael Silverberg. Quartz (7/31) Share:  Measurement Matters Why brands should join the dark side It's time for brands to embrace and learn to monitor "dark social," or sharing beyond the major social networks, says Rebecca Watson. Tools that automatically monitor copy-pasted text and images can help brands keep tabs on dark sharing, Watson says. BizReport (8/1) Share:  Social Shareable Don't take a giraffe on a road trip Photos circulated on Twitter have revealed the sad story of two giraffes in South Africa that were blindfolded and transported in a flat-bed truck. One of them met a grisly end when the truck went under a low bridge. The Washington Post (tiered subscription model) (8/1) Share:  SmartQuote An incredible number of brands got caught up in the fun." -- Syfy President Dave Howe on the success of "Sharknado," as quoted by Adweek Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information