Uber tries not-for-profit strategy in China

Traits that make marketing execs shine | Uber tries not-for-profit strategy in China | Puma taps Twitter ad form that encourages retweets Created for sugengaria@gmail.com |  Web Version   August 5, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE The Big Story Sponsored By Traits that make marketing execs shine Five traits set apart chief marketing officers who are effective in using data, search, social and publishing tools in their strategies, Jake Sorofman writes. They tell authentic stories, pick the right times and avenues to share, blend mediums, continually experiment and "measure relentlessly," Sorofman writes. Harvard Business Review online/HBR Blog Network (7/28) Share:  The Ultimate Guide to Optimizing your Landing Pages Landing pages are an essential part of digital marketing. But few marketers know how to use them effectively: 35% of landing pages don't match the email campaign design, and only 10% have the main call-to-action above the fold. To learn how to increase your conversion rate, download our free Landing Page Optimization Guide.   Connecting & Collaborating Sponsored By Uber tries not-for-profit strategy in China Uber is rolling out a nonprofit version of its ride-sharing application in Beijing, with users compensating drivers only for costs. The aim is to help reduce congestion in the Chinese capital, Uber's Ben Chiang says. Vator.tv (8/4) Share:  TRUSTe 2014 US Consumer Confidence Privacy Report Consumer trust is falling. 55% of consumers (down from 57% in 2013) say they trust businesses with their personal information online. For a valuable barometer of consumer confidence, business impact and recommended business practices, download the TRUSTe research report now. Marketer Moments Sponsored By Puma taps Twitter ad form that encourages retweets Twitter's Flock to Unlock feature -- which gives users access to exclusive content in exchange for retweets -- is part of Puma's strategy to promote new ads featuring sponsored athletes. The ads were made available through social media two days prior to their TV debut. Mashable (8/4) Share:  Brands are adding more options to location-based marketing General Electric attached ads for an air conditioner to Poncho's weather alerts on hot days, and the Montana Bureau of Tourism worked with the agency Spark on mobile ads targeting visitors of ski resorts -- two examples of location-based advertising that moves beyond location as the sole targeting variable. Adweek (8/4) Share:  Social Media Defence 2014 returns to London! Leading military institutions shaping the social media landscape will gather this autumn when the sell-out Social Media Defence series returns to London for its 4th instalment on 17-18 Nov 2014. With keynotes from NATO, US DoD, LMCO + Digital Matchbox, this really is a unique event not to be missed!   Trending Articles from Advertising Age Sponsored By Free access for SmartBrief readers YouTube Effort Boosts Awareness, But What About Ad Sales? As P&G Looks to Cut More Than Half Its Brands, Which Should Go? Marijuana Debate Plays Out in Full-Page New York Times Ads Share:    Download a free sampler of 7 Palgrave marketing books Featuring excerpts from recently published and forthcoming marketing titles, this complimentary ebook offers practical advice regarding social, mobile, and digital marketing to industry professionals as they strive to adapt their business strategies and hone their skills in the midst of today's ever-evolving technological landscape. Download the sampler now. Platform News Analysis: Facebook pursues global growth with Zambia initiative A Facebook-backed push to bring Internet services to Zambia is commendable but also serves to expand the social network's influence, Rory Cellan-Jones writes. Pricey data plans and limited access have hindered Facebook's ability to expand in parts of Africa and Asia, issues the effort aims to mitigate. BBC (7/31) Share:  Measurement Matters Study: Social media improves enjoyment of TV shows A Nielsen study on second-screen habits found 1 in 4 consumers using social media to enhance their awareness of TV programming and 15% finding it increases their enjoyment of shows. Hispanics were the most impacted by social media, with 32% using social to learn about new shows and 26% reporting increased enjoyment as a result. VentureBeat (8/4) Share:  Social Shareable A report from the finger-wrestling championships A German town played host to an international championship of "Fingerhakeln," or finger wrestling, this week. Contestants slip their fingers through leather straps, then attempt to pull one another across a custom-designed table. Mashable (8/4) Share:  SmartQuote The words 'internet' and 'Facebook' are already said to be interchangeable in some places in Africa." -- Rory Cellan-Jones, writing at BBC Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Editor:  Ambreen Ali Managing Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Advertising:  Dena Malouf Jobs Contact:  Elizabeth Stack     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information